Livvic Typeface


Livvic is a custom corporate typeface designed by Jacques Le Bailly for LV=, an insurance company based in the UK. The typeface is part of a brand redesign. Livvic was designed to capture LV=’s brand values and uniqueness. It is an open, friendly and somewhat quirky design. Corporate, yet still fresh and personal.

Livvic font family comes in 8 weights from Thin to Black with matched Italics. The Roman is an upright Italic, with some inspirations from handwriting. This gives Livvic a strong, yet accessible character.The Italic has matching metrics to the Roman. Although the Italic and Roman share a lot of similarities, the construction is different. It is gives the Italic some more panache.