Edgy, sharp and loud. This is all about the cutting font Knife, sharpened for posters, logos, and website headers. The history of the font goes back to the days when I was just starting to work on event posters and was looking for a narrow, universal sans serif. But the specificity was aggressive and not all fonts had “character”.
For many years I have been modifying the well-known Druk and Bebas or Oswald and finally believed in myself and made my own version, without claiming versatility. Its focus on display use is clear in the details.
Use it as a basis for your logo. Write memes with a Nozhik. Sign your music albums with them. Use in catering and delivery branding. Give them the names of music stores.