Gandhi Bookstore is the most important bookshops chain in Mexico, it has a typeface family designed for the correct legibility for their communication. The project was appointed by Librerías Gandhi, under the overview of Ogilvi México and with the invitation of the Kimura & Varela Studio, and thanks to them I was able to get involved in this project.
This project was part of a national market strategy in which the fonts were made available to everybody as a free quality option, designed for anyone who needs to write documents for their office or common use; put together a presentation, write their thesis.
Gangdhi has a Serif and Sans version, each with 4 fonts. This typo family, when compared in the same size with others, it looks larger, which creates the sense of greater readability and, therefore, supports the brand's slogan: «Read more».
Gandhi Serif was selected in 2012 to be part of the main sample of Latin Types (Latin American Typography Biennial), which brings together the most outstanding typographic works of the region.