Westgate is a sans serif typeface that was designed based on the vernacular concrete typography on the North, East and West gates of Saigon's iconic Ben Thanh Market, which were installed during its renovation in the middle of 20th century. Withstanding the test of time, they have embodied the history of both the market and of Saigon's development.
The typeface carries an elegant condensed form inspired by the Art Deco style of the early 20th century French colonial era. It features elongated letter heights, combined with geometric lines and forms. The most charming feature is the Vietnamese diacritics which are harmoniously integrated into the letterforms, thus compensating for the typographic challenges of the Vietnamese language system while not compromising legibility.