Senda Display is a custom stencil font designed for the branding of "Pair Up", a workshops focused company.
"Pair Up" aims to help people exercise both sides of their brains, developing workshops for both the left (logic) and right (creativity) side. For the identity development, we associated each side with a geometric shape, left side being represented by a triangle and right side by a circle. From this brand identity, Senda Display was born.
