Move Sans Font Family is a brand font developed by Yafit Move. Yafit Mo've is an M2E (Move to Earn) service that returns movement with rewards and benefits, and [Mo've] means [More have, More move]. Move Sans was developed with an energetic and fun brand identity.
It consists of 26 letters of the English alphabet, 36 types of symbols, 11 types of emoticons, and numbers. It is a family font consisting of Light, Medium, and Bold. The emoticons include [Dudu]'s facial expressions and icons frequently used in Yapit Move. Among the 26 English letters, [e] was developed as a lowercase letter and is a brand identity that stands for [My Joyful Route] and [energy].
To express the brand concept of meeting of enjoyable paths, details are expressed with a slope at the point where two straight lines meet. Apply the curve of e to curved letters such as P and R to create visual consistency.
