Mels is a suitcase name, a contraction of "Mental Health". Drawn in the heart of the COVID-19 pandemic, this family of characters is human and benevolent, ideal for announcing good news in these times of uncertainty.
Inspired by pictogram systems, the design is a sans serif and of a rigorous geometry, which nevertheless has its own inconsistencies which echo the individuality in the system. In fact, this inconsistency of design leads to playful characters, legible in small size but which will be of interest to the eye if used in titling. Letter endings are raw. Not aligned with the baseline or x-height, they follow the line drawn by the barrel.
Finally, Mels wants to be accessible thanks to a simple drawing to decipher even for people with visual impairments, but also because it supports a large number of languages.