The MAP fonts were developed for the visual identity of the 7th edition of the Bolsa Pampulha program by Gabriel Figueiredo, who was then hired by JA.CA to coordinate for the edition's graphic design needs.
One key element to said system was the MAP font, based on the lettering on the museum's façade, and developed exclusively for the project. Throughout the identity, the rigidity of its geometric letterforms (a remarkable feature in modernism) was intertwined with curves from the museum and the lake in its surroundings (a remarkable feature in Niemeyer's modernism).
