Gogga font formed part of a visual identity for a company called Gogga Farms which produces insect-based protein alternatives. Insects are most sustainable source of protein than common western or eastern sources such as soy and animal-based products.
Gogga typeface is a sans serif with uppercase design that comes in two variations Gogga Thorax and Gogga Exoskeleton. This bold typeface serves as a visual representation of the South African soil and hardness of it's smallest inhabitants through the use of strong, mono width lines and imperfect shape edges.
Many people might find the idea of eating insects as part of a regular diet off-putting and this font aims to place a light-hearted and fun spin on an important topic such as the ecological impact unsustainable farming has.
