Genome is a microbiology inspired font based on a mammoth DNA sequence. This sequence was obtained from the Mammoth Genome Project at Pennsylvania State University and consists of 15 DNA samples extracted from mammoth hair. The patterns within these sequences formed the foundation for the design of each letter, which results in a font that feels both futuristic and historic. It is rooted in cutting-edge science while telling the story of an ancient species. As DNA sequencing helps us understand and bring mammoth history to life, our typeface bridges the past and present, transforming scientific discovery into typography.
The target audience for this font would be research and educational centers such as museums, galleries, or laboratories. This font is based on the history and science explored in those fields but still manages to have a modern and contemporary design that ties it into the present and makes the brand look up to date. It will also be a good font for bold and eye-catching text that could be found in museum banners or signs. It could also be used by graphic designers who aim to create decorative typography posters, where text serves as a visual element rather than purely for readability. Due to its geometric and futuristic-looking design, the font could also be used by tech companies for logo designs or website headings.
