Cause is a semi-casual and optimistic sans-serif typeface, designed specifically for use in non-profit organizations, educational institutions, environmental campaigns and learning applications.
The font's design is mono-linear with rounded ends. The font is a result of the requirement where one needs a semi casual font (while not being too comic) – to be able to convey a serious message but in a friendly and comfortable way. Such a requirement is often seen in design works related to education, non-profit, food blogs, environmental campaigns and children collaterals, to list some.