Because We Had to is a 6 handwritten fonts created by 3 designers in an idea for handcrafted titling, with natural flow. The type used to represent the 3 principles in the articles.
Handwriting was sourced from friends and colleagues, working to capture the themes of the piece: feminism, hard work, boldness, and transparency among others. From those forms, it shaped and combined, extrapolated more, and built full character sets. And then, to ensure a natural and organic feeling in each line, added Open Type features to help "randomize" the flow.
There are 6 display fonts: 3 for titling and 3 for pull quotes. Each one takes on a different facet of the lives, approaches, and work of the women who sit at the intersection of art and innovation.
