1797 Claustro Comfama is a typeface designed within the framework of the architectural and content project renovation of the Comfama San Ignacio Cloister – a heritage space in the center of Medellín that promotes learning for life, broadens views, enriches conversation and transforms realities through social appropriation and the enjoyment of culture – there is the design of the graphic identity that is mainly based on the design of a typographic family to be applied in pieces of communication, archigraphy and signage (Wayfinding).
In line with the vocation and purposes of the Claustro Comfama cultural center project, conceived as a scenario of confluence and resonance that facilitates the circulation and exhibition of artistic creations and cultural practices in dialogue with the city and the world. Each font within the family was constructed individually, evoking the artisanal approach implicit in creating typefaces. The growth in styles is adapted to the needs that arose during the design process of the spaces and the program, including communications, archigraphy, signage and the logo.
Inspiration comes from typefaces such as Grotesque No.9 by Stephenson Blake Typefaces, Seven Line Grotesque by William Thorowgood and Akzidenz Grotesk. Approached in a contemporary manner with minimal modulation, giving it a monoline appearance. Rounded edges have been added to soften the appearance and simulate printed letters, resulting in a friendlier expression.
The central concept of the entire intervention is that of layers or strata that are renewed, superimposed or revealed in history, echoing Humboldt's image of the layers in the ground. This intervention, which includes typography, embodies the current intentions and spirit, representing a new skin.
